FOR IMMEDIATE RELEASE

 

Date: November 18, 2025

Contact: Shantal Marshall, Communications & PR Manager

Email: [email protected]

Office Number: 718-875-8993

 

Celebrate the Season on Atlantic Avenue!

Tree Lighting, Window Displays, and Family Fun All December Long

 

Brooklyn, NY - November 18, 2025- The Atlantic Avenue LDC invites everyone to join in a series of joyful holiday celebrations this December. From the Annual Tree Lighting Ceremony to festive window displays, and a Children’s Party with Santa, there’s something for everyone to enjoy along Atlantic Avenue.

 

Kick off the holiday season at the Annual Tree Lighting Ceremony, Tuesday, November 25th at 6:00 pm. This free public event for all ages will be held at the St. Cyril of Turov Belarusian Church, located at 401 Atlantic Avenue. Assembly Member Jo Anne Simon and Council Member Lincoln Restler will officiate the ceremony and share holiday greetings. The celebration will include a special countdown led by Girl Scouts Troops 2133 and 2518, comprised of first, second, and third graders from P.S. 261 Philip Livingston School. Once the tree is lit, the Brooklyn High School of the Arts choir will perform classic holiday songs, spreading cheer to all in attendance. 

 

Enjoy a stroll down the avenue and admire the creativity of local businesses as they compete in this year’s Atlantic Avenue Merchant Holiday Window Judging Competition on Thursday, December 4. Judges will tour the avenue to select the most festive displays. This year’s judges are Michael Freedman, a Gowanus-based artist and founder of Why Not Art; Marj Kleinman, visual storyteller and founder of Stoop Stories; Meredith Kurnov, Publisher of Macaroni KID Brooklyn NW. The winners will be announced on the AALDC Instagram and Facebook @atlanticaveldc by Saturday, December 6. For the list of judges and bios, visit https://www.atlanticave.org/holidays.

 

Bring the entire family for a fun-filled afternoon at the Annual Children’s Party with Santa on Saturday, December 6th from 12-3 pm. The free event will be held at the Hoyt Street Garden located at the corner of Hoyt Street and Atlantic Avenue. Bluey is here for the first time, making this year’s celebration extra special. Kids can enjoy arts and crafts, meet Santa and Bluey, and decorate ornaments shaped like snowmen, holiday trees, and Santas. Children are also invited to bring a homemade ornament to display on the Hoyt Street Garden.

 

Celebrate the spirit of the season by shopping local and enjoying the windows along Atlantic Avenue. Shoppers can pick up a free ‘Shop & Dine Atlantic Ave’ tote bag on December 6, 13, 14, and 20 from 1-3 pm. The bags are filled with local deals and events offered by our merchants during December. Keep an eye out for Santa, his helpers, and the Triad Brass who will be strolling down Atlantic Avenue, playing music, and posing for photos with families and shoppers.

 

The AALDC continues to support the local shelters and organizations with our Annual Holiday Toy Drive. This yearly tradition benefits women and children living in homeless shelters during the holidays. Toys will be donated to organizations such as Arbor Inn and Lutheran Social Services of New York. We also donate toys to Council Member Lincoln Restler’s office for them to give out to the community. We urge the public to participate by buying a toy from our wishlist or dropping an unwrapped toy into one of our toy boxes in many Atlantic Avenue businesses until December 11th. For a list of participating businesses that will have a Holiday Toy Drive Box, please click here.

 

We would like to thank our holiday sponsors and media partners: Memorial Sloan Kettering Cancer Center, Optimum Health Physical Therapy, Sahadi’s, Miss Jessie’s, and Schneps Media.

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Note to Editors: For more information and/or hi-res images, please contact [email protected]. 

 

Holidays on Atlantic Avenue is presented by the Atlantic Avenue Local Development Corporation (AALDC), a not-for-profit engaged in economic development, historic preservation, and cultural enrichment of Atlantic Avenue from Fourth Avenue to the Waterfront in Brooklyn.